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Article by Lonny Hallsted (Kazeli - Business Referral Network)

  1. Identify, Qualify, Communicate, Service and Sell Online
    Your company website acts as your ever-changing online brochure that can effectively and inexpensively target, qualify, communicate, service and ‘sell’ for you, day and night, weekends and holidays… It will be there for your new and existing customers, your partners, your suppliers, your staff and even for your competition to find - 24 hours a day, 7 days a week, 365 days a year!
  2. Your Customers Expect It – Your Competition Is Already Doing It
    With over 2 billion people online worldwide, people expect to find your company online and if they can’t, you can be sure they’ll find a competitor. They will typically look to find your website on your business cards, letterhead and through leading search engines, such as Google and Yahoo!
  3. Increase Company Awareness for FREE
    Greatly increase the awareness of your company in the minds of existing and potential customers, by providing useful information in a monthly Email Newsletter in the form of industry news, statistics and useful articles. This is practically zero cost marketing and it has helped catapult many companies to great success. Sign up for a free Kazeli Business Profile.
  4. Reach New & Existing Markets
    Company websites are now essential, not only for expanding into new markets (geographically and demographically) but also as a means of protecting your local market presence, as more and more people locally are using the Internet to research and purchase products or services. At the same time, globalization is demanding an online business presence from any business that wishes to be a part of it. Customers online are researching and purchasing everything; from flowers, to books, to furniture, art lessons, accountants, even cars and retirement homes.

  5. Save Money On Your Advertising Costs
    Significantly lower your marketing & advertising costs by utilizing your company website. As an average, the cost of getting a new customer lead online is 1/10 of the cost associated with traditional advertising. The question therefore isn’t whether a business can afford to have a website, but whether it can afford not to?! Sign up for a free Kazeli Business Profile.
  6. Learn What Products and/or Services Your Customers Really Want
    Your company website can tell you what products or services your customers really want. You may find that the most popular products or services are not what you expected. Your company website enables you to instantly launch and test new products and services, before investing too much time and money in development, production, inventory or marketing. Offer website visitors an incentive to respond to your questionnaire or survey and use these results to determine what your target audience really needs/wants. It's easy, economic, quick and effective. Instantly test out concepts, pricing, offers, terms and conditions, marketing material and save big on traditional marketing campaigns. Learn more about our CRM solutions.
  7. Build Up New Database of Potential Leads
    Your company website allows you to build up your own database of leads and grow it exponentially through your own referral network. At the same time, eliminate data entry costs and mistakes through online forms and systematic updates.
  8. Make Instant Updates
    Unlike any other form of marketing, such as company catalogues and brochures, your company website can always be 100% current. It enables you to post your latest news as they happen, make instant updates and changes to your prices and products/services information, manage crises, test new offerings, make fixes in the text (i.e. typos, misspellings, etc) with little to no cost.
  9. Determine The Image You Want To Project
    Unlike a brick and mortar store or office, with the web, your company image is no longer a reflection of your cash flow but of your professionalism, service and vision. Your website is your opportunity to project the company image you want.
  10. Enhance Your Service - Reduce Your Customer Service Costs – Streamline Internal Processes
    Drastically lower your in-house customer service/support costs by allowing your website to automatically collect customer information and feedback, handle common questions and instantly make updates and post company news/announcements. Your website makes your company information instantly available to those who need it, whether they are existing customers, prospects or business associates. In today’s busy world, people appreciate having access to the information they need, when they need it, 24 hours a day, 7 days a week. Read "I don't recommend a website for anyone, unless..." for how a professional Customer Service section on your website can help lower your overall costs. Also, see our help section.

If you would like to learn more about our solutions, please chat with us or review a live demo of Kazeli.

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