What is CRM?
CRM is an acronym for Customer Relationship Management and is simply a methodology for building stronger relationships throughout your entire organization
You may a have read a more complex over-stated technologically-derived definition, but the ideology behind CRM remains as simple as that. This is the same today as it was in the 90’s.
What’s the CRM Advantage?
CRM allows your business to communicate to its existing and potential customers through a single voice. It allows someone outside your company to inquire about your products or services and internally you can view in a single location all of the correspondence enabling your team to work more productively than if on disparate systems such as a locally installed Microsoft Outlook.
It allows your business to dynamically and systematically log new opportunities, allocate to appropriate department, and monitor its progress throughout every operation within your organization.
Here are a few of the many benefits:
- Increased productivity
- Greater customer loyalty
- Lower costs to attract and retain customers
- Improved communication
- Improved sales forecasting
- Improved project management
- Fewer customer problems
The Traditional CRM Challenge
According to SalesForce the leader in traditional CRM software, businesses wishing to adopt CRM must make a significant culture change and takes top-to-bottom determination to make it work. Adopting traditional CRM is a complete back-to-front company operation involving the executives that must support it, the people that will implement it, and the technology that will make it work.
Does this make sense? We don’t think so…
Any tool that helps evolve a company from a centric environment to one that is collaborative should be well received, right? If so, why is that most companies fail at adopting CRM? Obviously the advantages are enormous for companies to adopt a CRM policy.
It’s the rate of adoption and attrition of those within a company that either makes it work or not. All other CRM solutions require that the executives demand employees use it, and partake in week long training courses. However like most of us, when something is forced upon us we resist.
It seems to us, that if CRM software was developed from the ground up that allowed us to work the way we’re used to, then the rate of new employees resisting would be low then value of a company CRM becomes exceedingly high.
Learn how the new Kazeli CRM is radically different from anything available today.